ELLE AW 2021 Fashion Shoot
Model: Ella Sloane 
Hair and Makeup: Rachel Mackwood
Fashion Photographer: Felix Wu
Location: Ponsonby, Auckland, New Zealand

Hello, I’m Felix Wu, a Fashion and Commercial Photographer. Surprisingly, even to myself, I’ve always enjoyed pounding the keyboard and penning down my thoughts. Today, let’s delve into the intricate world of the creative framework, particularly for fashion and commercial photographers.

Photography, undoubtedly an art form brimming with creative potential, is not without its constraints and considerations. In the realm of Fashion Photography, creative autonomy is often a luxury. More often than not, one must channel their creativity within a predefined framework, and how well you navigate this will have a significant impact on the outcome of your fashion shoot. Here are some of my pro tips for aspiring fashion and commercial photographers.

Tip One: Assemble a Stellar Team. Like any business, dealing with a budget introduces a myriad of variables. Having the A-team enables you to pivot through your challenges and mitigate those variables, be they weather conditions, lighting, challenging locations, technical dificulties or other unforeseen circumstances. Trust me, things do go wrong on shoots and having professionals there allows you to have peace of mind that things will get handled. The collaborative effort becomes the linchpin, allowing us to navigate the unpredictable with finesse.

Tip Two: Embrace Constraints as Catalysts for Creativity. Alongside the previous mentioned variables comes the enticing element of unforeseen surprises, which frequently act as wellsprings of inspiration and avenues for innovation. It is this very dynamic that propels us beyond our comfort zones, as we flourish in the face of limitations. So always keep an open mind, trust your creative team and let the magic happen.

Tip Three: Adapt and Evolve constantly. The creative landscape is ever-changing, and continuous learning is essential for success. Stay abreast of industry trends, technological advancements, and new creative techniques. This ongoing education not only keeps your skills sharp but also empowers you to adapt to evolving frameworks and push the boundaries of your creativity. Attend workshops, explore new equipment, and be open to experimenting with different styles to stay at the forefront of your field. 

Remember, success within a creative framework is not just about working within limitations but leveraging them to elevate your work. Embrace challenges, adapt with finesse, collaborate effectively, and commit to continuous learning to flourish creatively in any situation.